Archive for August 19th, 2009

The next threat: digital coupons

Wednesday, August 19th, 2009

The Sunday newspaper still dominates, but a new study of coupon usage by Scarborough Research finds that virtual coupons in the form of text messages and e-mail are becoming more popular, says Media Daily News.

Scarborough says 8.6 million households get coupons via text messages or e-mail, equaling about 8 percent of U.S. households; 7 percent get their coupons from Web sites. That’s a long way from the 51 percent of households that get coupons from the Sunday newspaper, or the 35 percent that rely on in-store coupons but, says Media Daily News, “The demographic characteristics of digital coupon users are also quite attractive. Consumers who get coupons via e-mail or text messages are 51 percent more likely than the mainstream population to be college graduates (or hold a post-graduate degree) and also skew younger.”

The survey also found that digital couponing is more popular in college towns.

Chicago paper adds cartoonist

Wednesday, August 19th, 2009

As newspapers across the country drop political cartoonists from their staffs, the Chicago Tribune has filled the vacancy left by the death of Pulitzer-Prize winner Jeff MacNelly in 2000. The paper has hired Scott Stantis, currently the staff cartoonist for The Birmingham News.

The Birmingham News has said that it intends to fill the vacancy left by Stantis, according to cartoonist Rob Tornoe’s blog.

Locally, News & Observer editorial cartoonist Dwayne Powell left the paper in November (shortly after online animator Grey Blackwell was among dozens laid off) and has not been replaced. Powell, who had already been working part-time, drew for The N&O for more than 30 years, and the paper still regularly runs his cartoons.

Flickering light ahead for local TV

Wednesday, August 19th, 2009

Revenue for television stations, most of which is from advertising, will grow 5.2 percent to $18.5 billion in 2010, thanks in part to political advertising and the Olympics, says the L.A. Times’ Company Town blog, quoting industry research firm SNL Kagan. Local TV stations are also collecting more money from cable re-broadcast fees.

But in the long run, the Times says, they’ll need to counter falling revenue as programs and viewers move online by developing their own programs and by exploiting digital-spectrum channels.