Revenue for television stations, most of which is from advertising, will grow 5.2 percent to $18.5 billion in 2010, thanks in part to political advertising and the Olympics, says the L.A. Times’ Company Town blog, quoting industry research firm SNL Kagan. Local TV stations are also collecting more money from cable re-broadcast fees.
But in the long run, the Times says, they’ll need to counter falling revenue as programs and viewers move online by developing their own programs and by exploiting digital-spectrum channels.
Tags: Online, projections, revenue, Television