Archive for August 25th, 2009

UNC’s Daily Tar Heel ramps up social media

Tuesday, August 25th, 2009

After taking suggestions and comments from various outlets, the University of North Carolina’s  Daily Tar Heel posted its new Web site Saturday with an emphasis on social media, blogging and reader-submitted content, College News reports.

Blogs will cover campus activities, parties, sports (of course), local elections, photography and other topics. Students studying abroad will contribute to the Dispatches blog, and UNC parents will write for The Home Team, dedicated to helping students and parents find their way around college.

The editors at the DTH have a two-and-a-half-minute YouTube video explaining the new site, and are on Facebook and Twitter. They are also promising links to other publications’ stories “if someone else does it better,” and that they want more reader submissions, story ideas and feedback, including photos e-mailed, uploaded to Flickr or posted to their Facebook page.

The print version of the newspaper has also been redesigned, according to College News.

Says College News: “In an ever-adapting media world, it’s fantastic to see a school newspaper really take the reigns of social media and online content to improve circulation for its print component. Maybe the professional newspapers should take note.”

Atlanta offers automated ad campaigns

Tuesday, August 25th, 2009

In a move that could threaten newspaper sales positions in addition to the few ad designers left,  The Atlanta Journal-Constitution has launched an automated newspaper advertising system aimed at small- and medium-sized businesses, Editor & Publisher reports.

MyAds is “a self-serve platform that helps advertisers target a campaign, create an ad through templates, plan a buy starting at $350 for a week, and track the ads.”

For now it is for online ads only, but by year’s end it is to be used to create print and direct mail advertising, E&P says.