Atlanta offers automated ad campaigns

In a move that could threaten newspaper sales positions in addition to the few ad designers left,  The Atlanta Journal-Constitution has launched an automated newspaper advertising system aimed at small- and medium-sized businesses, Editor & Publisher reports.

MyAds is “a self-serve platform that helps advertisers target a campaign, create an ad through templates, plan a buy starting at $350 for a week, and track the ads.”

For now it is for online ads only, but by year’s end it is to be used to create print and direct mail advertising, E&P says.

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