The Cary News, one of The News & Observer’s fleet of community newspapers, will begin publishing a Sunday edition on November 1. Like the Wednesday edition, it will be delivered with The N&O to home-delivery subscribers and separately to nonsubscribers in Cary and Morrisville.
The N&O has ramped up the publication of nine free community papers in the past few years, finding them a more cost-effective delivery system for advertising inserts than the mail. The Cary News goes to 50,300 households.
The News and Observer Publishing Company bought The Cary News in 1974, when it had a paid circulation of 3,500.
Over the course of 2008 and 2009, The N&O has created three weekly newspapers, Midtown Raleigh News, Southwest Wake News and the Garner-Clayton Record, to add to the existing North Raleigh News, The Cary News, The Chapel Hill News, The Durham News, Eastern Wake News and The (Smithfield) Herald.
[...] we’ve noted recently, The News & Observer has adopted community newspapers as an efficient vehicle for delivering ad inserts and, in addition to The N&O, currently [...]