Advertising declines charted

The Business Insider earlier this week, with its Chart of the Day, showed how brutal the first six months of 2009 have been for advertising.

Compared to the same period a year ago, U.S. ad spending declined 15.4 percent during the first half of the year, according to Neilsen figures.

The bar chart shows a decline of about 13 percent at local newspapers and about 23 percent at national newspapers.

Of 11 sectors, all are down except cable TV, which grew 1.5 percent year-over-year. Internet advertising was down 1 percent, the best performance among the rest. Business-to-business magazines fared worst, falling by more than 30 percent.

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