A new survey backs up the notion that “local” is better – half as bad, actually – for newspaper revenue.
Figures from Suburban Newspapers of America say that ad revenue at community newspapers dropped 12.4 percent in the second quarter of 2009 year-over-year, according to Editor & Publisher. The Newspaper Association of America says newspaper ad revenue in general fell 29 percent in the same quarter.
The SNA survey included 32 community newspaper organizations totaling 12.5 million in circulation.
As we’ve noted recently, The News & Observer has adopted community newspapers as an efficient vehicle for delivering ad inserts and, in addition to The N&O, currently publishes nine weekly or semi-weekly papers in the Triangle.