Archive for September, 2009

‘Internet Manifesto’ heralds journalism’s new age

Monday, September 14th, 2009

Fifteen of Germany’s most popular bloggers have written the Internet Manifesto, 17 declarations about “how journalism works today.”

The post was made last week (we’ve been away because of a loss in our family) and, according to reports, was so popular its server went down for a while. “The 17 declarations were discussed worldwide,” says Mercedes Bunz, one of the participants, in the Tech Crunch blog. “Guardian columnist Jeff Jarvis retweeted every declaration to his nearly 25,000 Twitter followers. The declarations were blogged, commented upon and widely discussed. And they even gathered attention in the newspapers.

“… Starting with the sentence ‘The Internet is different,’ the 17 declarations might not be hot news, but they tie together some of more innovative positions about journalism in the age of the net. The authors believe that the internet improves journalism if the media adapt their working methods to today’s technological reality, ‘instead of ignoring or challenging it.’ Furthermore, the signatories claim that ‘copyright becomes a civic duty on the Internet.’ And that there is indeed a value of quality online, because ‘the Internet debunks homogeneous bulk goods.’ Therefore, there is money in online journalism, although ‘tradition is not a business model’ – its business model has to be adapted to the rules of the net.”

Among other statements in the manifesto:

* “Journalism’s self-conception is — fortunately — being cured of its gatekeeping function. All that remains is the journalistic quality through which journalism distinguishes itself from mere publication.”   And, later in the manifesto: “Qualitatively speaking, no differentiation should be made between paid and unpaid journalism, but rather, between good and poor journalism.”

* “7. The net requires networking.

“Links are connections. We know each other through links. Those who do not use them exclude themselves from social discourse. This also holds for the websites of traditional media companies.

“8. Links reward, citations adorn.

“Search engines and aggregators facilitate quality journalism: they boost the findability of outstanding content over a long-term basis and are thus an integral part of the new, networked public sphere. References through links and citations — especially including those made without any consent or even remuneration of the originator — make the very culture of networked social discourse possible in the first place. They are by all means worthy of protection.”

* And in the 17th statement, claims we’re not so sure of: “When in doubt, the ‘generation Wikipedia’ is capable of appraising the credibility of a source, tracking news back to its original source, researching it, checking it and assessing it — alone or as part of a group effort. Journalists who snub this and are unwilling to respect these skills are not taken seriously by these Internet users. Rightly so. The Internet makes it possible to communicate directly with those once known as recipients — readers, listeners and viewers—and to take advantage of their knowledge. Not the journalists who know it all are in demand, but those who communicate and investigate.”

“Capable” of appraising credibility, sure. Motivated or cognizant of the need? Not often enough.

Media group here to help, not fight

Thursday, September 10th, 2009

A consortium of media companies that last month was seen as a rival to the Neilsen TV ratings group said today it is no such thing.

“The group, dubbed the Coalition for Innovative Media Measurement, or CIMM, cast itself as an effort to support third-party research into how audiences are consuming media across technology platforms and find new and more effective ways to measure audiences for advertisers in the digital age,” says Dow Jones report. Alan Wurtzel, president of research with NBC Universal, one of 14 firms in the group, spoke to reporters in a conference call.

TV networks and advertisers have said for years that Neilsen does not measure aucdiences accurately. With the spread of TV to online and mobile outlets, the lack of confidence has grown.

Any ideas new group comes up with, it says, will be transparent and made public.

The Los Angeles Times calls the news conference confusing, and points out that, “Missing from the list of industries involved is new media (no Google, no Yahoo), which is interesting because one of the things this organization stressed is that it wants to find a better way to measure media consumption online and on mobile devices.”

Firms involved in the group are Time Warner Inc., The Walt Disney Co., Viacom Inc., CBS Corp., NBC Universal, News Corp. (owner of the Dow Jones newswire and The Wall Street Journal), Interpublic Group of Co.s, Omnicom Group Inc., WPP, AT&T Corp., Unilever and Procter & Gamble Co.

Neilsen, the coalition says, is welcome to make a proposal for joining them.

Newspaper execs spin as Rome burns

Thursday, September 10th, 2009

Douglas Page, “an experienced media executive” writing for Newspapers & Technology, calls “BS” on newspaper publishers’ spin about revenues and profits.

“For a trade that prides itself on uncovering graft and crime and finding truth and justice, the pronouncements made by leading executives at publicly held newspaper companies — as well as some of the reporting covering those projections — are disturbing. They spin reality in a way that might make even the most ardent Party member blush,” Page writes.

Page uses as one example the Associated Press reports about McClatchy’s 2nd quarter profits, quoting CEO Gary Pruitt, who said: “We continue to restructure and permanently reduce expenses to better align our costs with our revenues.”

“In other words,” says Page, “some McClatchy employees took one for the team so it could make a profit — and someone’s next!

“The doozy, however, was the way McClatchy reported its online revenues:

‘Our digital advertising is down 2.9 percent in the second quarter of 2009, hurt particularly by declining employment advertising,’ Pruitt said. ‘Excluding employment advertising … our online advertising grew 24.7 percent in the second quarter of this year.’

“Can you really exclude an integral part of your revenue stream just so you look good?”

Newspaper executives are now preparing their 2010 budgets and glossing over how this year’s cutbacks will adversely affect the hoped-for recovery next year, Page says.

“(T)he true story is that the remaining employees’ workload, especially those on the sales side, will grow exponentially. They’ll be expected to hit their departed colleagues’ revenue targets.

“Tragically, they’re being positioned to fail. And with that will come — can you guess it? — more cuts.”

Advertising declines charted

Thursday, September 10th, 2009

The Business Insider earlier this week, with its Chart of the Day, showed how brutal the first six months of 2009 have been for advertising.

Compared to the same period a year ago, U.S. ad spending declined 15.4 percent during the first half of the year, according to Neilsen figures.

The bar chart shows a decline of about 13 percent at local newspapers and about 23 percent at national newspapers.

Of 11 sectors, all are down except cable TV, which grew 1.5 percent year-over-year. Internet advertising was down 1 percent, the best performance among the rest. Business-to-business magazines fared worst, falling by more than 30 percent.

McClatchy stock listing survives

Tuesday, September 8th, 2009

The McClatchy Co., owner of The News & Observer, The Charlotte Observer and 28 other daily newspapers, has escaped a de-listing threat from the New York Stock Exchange, the firm reports.

The NYSE said in February that the publisher’s stock must maintain an average value of at least $1 for 30 days before January 7  or it would be taken off of the board. McClatchy said in a news release Friday that it has met compliance standards.

McClatchy stock, which had reached a high of $74.50 in April 2005 before missing an earnings call and beginning to tumble, fell to a low of 44 cents in July. Through layoffs and other expense cuts, the firm posted a profit for the second quarter of 2009 and the stock jumped as high as $2.29 a share in July. So far this month, it has bounced between $1.99 and $1.71 per share.

Cary News to add Sunday edition

Monday, September 7th, 2009

The Cary News, one of The News & Observer’s fleet of community newspapers, will begin publishing a Sunday edition on November 1. Like the Wednesday edition, it will be delivered with The N&O to home-delivery subscribers and separately to nonsubscribers in Cary and Morrisville.

The N&O has ramped up the publication of nine free community papers in the past few years, finding them a more cost-effective delivery system for advertising inserts than the mail. The Cary News goes to 50,300 households.

The News and Observer Publishing Company bought The Cary News in 1974, when it had a paid circulation of 3,500.

Over the course of 2008 and 2009, The N&O has created three weekly newspapers, Midtown Raleigh News, Southwest Wake News and the Garner-Clayton Record, to add to the existing North Raleigh News, The Cary News, The Chapel Hill News, The Durham News, Eastern Wake News and The (Smithfield) Herald.