One move in Condé Nast’s recent restructuring and closing of magazines is backfiring.
“According to an insider, longtime Brides advertisers are ‘jumping ship,’ causing the magazine to hemorrhage ad pages and sending panic through the magazine’s new regime,” reports The New York Post.
“The chaos, the insider said, is ‘a direct response to Condé Nast’s move to replace the Brides ad-sales team’ with people from Cookie, one of four Condé magazines shuttered last week.
“‘What Condé Nast fails to realize is that from the publisher down, the relationships developed and maintained in the bridal category were hard fought and won,’ this person said.”
On October 5, Condé Nast announced it was closing Gourmet magazine, the parenting magazine Cookie and the wedding publications Elegant Bride and Modern Bride. About 180 people will lose their jobs as a result of the four closings, according to the New York Times.
Tags: Condé Nast, job cuts
[...] which starts the expanded content with its February issue, is the survivor after owner Conde Nast folded two of its three bridal magazines last [...]