Also from Fitz & Jen (see below), folks at the Pottsboro (Texas) Press and their readers got a lesson last week about why editors are useful, even in the advertising department.
The weekly paper ran an anti-drug public service announcement on page 5 that contained several expletives, including the F-word in all-caps at a can’t-miss position. Fitz & Jen have a copy at the link above.
Publisher Frank Alvarez says it was a mistake and they plan an apology in this week’s paper.