McClatchy’s Miami Herald is looking for more exposure for its online advertising through partnerships with independent news sites springing up in the wake of industry layoffs.
A report from the South Florida Business Journal about laid-off reporters who have started their own online publications says the newspaper has cut deals with “about five” local sites. The Herald will link to the sites, “including Miami’s Community Newspapers chain and the River Cities Gazette in Miami-Dade County” — both of which are decades old – in exchange for the opportunity to sell ads on them, Rick Hirsch, the newspaper’s multimedia editor said.
Currently, The Herald’s “Partners” page links to a handful of local TV and radio station sites listed as media partners in addition to other McClatchy sites and international papers.
The SFBJ report is about a Society of Professional Journalists panel discussion among now-independent journalists/entrepreneurs — including former Herald investigative reporter Dan Christensen, who publishes the not-for-profit Broward Bulldog investigative reporting Web site — about finding money to launch their new careers.
Tags: Miami Herald, revenue