Archive for November 9th, 2009

Why copy editors?

Monday, November 9th, 2009

2009starmemoFollowing up on last week’s announcement that the Toronto Star was outsourcing its copy editing because it is not a “core function” of the newspaper, a Star editor has marked up Publisher John Cruickshank’s memo announcing the changes and passed it along to the Torontoist. (Get the whole thing at a legible size at the second link above.)

(We saw this first at McClatchy Watch.)

Magazines see stronger ad counts for December

Monday, November 9th, 2009

Several general interest magazines “have more ad pages in December 2009 than a year ago. Some magazines even ended the year with an overall increase in ad pages,” the New York Times said Sunday.

The Times says that InStyle, Glamour, Real Simple, Southern Living and Cooking Light did better this December than last, and that the Des Moines-based publisher Meredith saw gains for the year at Family Circle, Fitness, Ladies’ Home Journal, Better Homes & Gardens and More magazines.

Gains are attributed to food advertising. “In the third quarter, magazine advertising in every category except food declined compared with the third quarter of last year,” the Times says, citing the Publishers Information Bureau. “Ad pages about food and food products rose by 3.9 percent.”