Several general interest magazines “have more ad pages in December 2009 than a year ago. Some magazines even ended the year with an overall increase in ad pages,” the New York Times said Sunday.
The Times says that InStyle, Glamour, Real Simple, Southern Living and Cooking Light did better this December than last, and that the Des Moines-based publisher Meredith saw gains for the year at Family Circle, Fitness, Ladies’ Home Journal, Better Homes & Gardens and More magazines.
Gains are attributed to food advertising. “In the third quarter, magazine advertising in every category except food declined compared with the third quarter of last year,” the Times says, citing the Publishers Information Bureau. “Ad pages about food and food products rose by 3.9 percent.”
Tags: revenue
[...] an article Sunday that said several general interest magazines have gained strength toward year’s end, The New York Times on Wednesday showed numbers that say most Conde Nast [...]