After an article Sunday that said several general interest magazines have gained strength toward year’s end, The New York Times on Wednesday showed numbers that say most Conde Nast publications aren’t among that group.
The firm posted a 31.6 percent drop in ad revenue from last year, The Times says. “The worst hit were Architectural Digest, where ad pages fell 49.9 percent; W, where ad pages fell 46 percent; and Condé Nast Traveler, where pages fell 41.1 percent. Details and Wired both fell about 39 percent.”
Glamour’s lineage for December was up 6.6 percent, and Traveler and Lucky fell by “only” 5.4 and 8.8 percent, respectively, from last December’s issue, “but others were hard hit in the December issue.”
Tags: revenue