Forty-eight percent of regular Internet users in the United States say they would pay for online news content, fewer than in other countries. The U.S. number tied with Britain for the lowest figure among nine countries where Boston Consulting commissioned surveys, says The New York Times.
In several Western European countries, more than 60 percent said they would pay.
Americans who would pay say on average they’d pony up $3 a month for online news, also the lowest figure in the study.
“The question is of crucial interest to the American newspaper industry, which is weighing whether and how to put toll gates on its Web sites, to make up for plummeting print advertising,” The Times says.
[...] newspaper and magazine articles and other content. Another recent study, by Boston Consulting, said 52 percent of American respondents were unwilling to pay for online news [...]