Americans are spending 7 percent more this year than last to subscribe to various media, a study says, but “print media would be an exception.”
The average household spends $115 a month for subscriptions to “television, DVR, satellite radio, subscription music, newspapers and magazines, mobile phone data, Internet access, Netflix and similar offerings, and online gaming services,” says researcher NPD in its “Entertainment Trends in America” study.
“According to the study, newspapers are in 29 percent of U.S. households and magazines are in 41 percent, but both are down 2 percentage points from last year,” says The Hollywood Report.
Meanwhile, a new study from Forrester Research says 80 percent of Americans are unwilling to pay for online newspaper and magazine articles and other content. Another recent study, by Boston Consulting, said 52 percent of American respondents were unwilling to pay for online news content.