“A new study from Scarborough Research finds that 74 percent of adults — nearly 171 million — in the United States read a newspaper in print or online during the past week,” Editor & Publisher reports.
“This number counters the notion that newspapers no longer impact consumers. ‘Given the fragmentation of media choices, printed newspapers are holding onto their audiences relatively well,’ Gary Meo, Scarborough’s senior vice president of print and digital media services, said in a statement.”
Tags: Newspapers, Online, Scarborough Research