Archive for November 20th, 2009

TiVo closes fast-forwarding loophole

Friday, November 20th, 2009

During NFL games this season, TiVo will show advertising  even when viewers fast forward, rewind, pause or delete certain content, Advertising Age reports.

“MillerCoors describes the deal [for additional Coors Light ads] as a complement to its long-running status as the official beer of the NFL, a platform from which it bombards football fans with those fake press-conference ads starring former NFL coaches, rather than as insurance in case those ads get skipped.”

The deal covers every NFL game through the Super Bowl.

Posted in Advertising, Television | No Comments »

Newspapers’ chief says ‘worst has passed’

Friday, November 20th, 2009

“U.S. newspaper industry ad revenue, helped by a slowdown in the drop of print ad sales, fell 28 percent in the third quarter, Newspaper Association of America data show,” according to Bloomberg News. “It was a narrower decline than the previous period.

“… Total ad sales plunged 29 percent in the second quarter.

“’The broad consensus is that the worst has passed,’ NAA Chief Executive Officer John Sturm said in a statement. ‘These numbers are in line with most expectations.’”

Reuters, on the other hand, says, “If AOL’s announcement on Thursday of another 2,500 job cuts is anything to go by, the painful layoffs that have ravaged the media industry over the past year are nowhere near over.

“Newspaper publishers haven’t posted a quarterly gain in ad revenue since the third quarter of 2006,” Bloomberg says.

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Posted in Newspapers | 1 Comment »

Glad to have you, Sarah

Friday, November 20th, 2009

“I read Newsmax and the Frontiersman and The Wall Street Journal and everything online,” [Sarah] Palin said Wednesday night in an interview with Fox News host Sean Hannity.

Oh, no:  it’s our 100th post and it’s simply a cheap shot at a political hack. Ah, well.

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