During NFL games this season, TiVo will show advertising even when viewers fast forward, rewind, pause or delete certain content, Advertising Age reports.
“MillerCoors describes the deal [for additional Coors Light ads] as a complement to its long-running status as the official beer of the NFL, a platform from which it bombards football fans with those fake press-conference ads starring former NFL coaches, rather than as insurance in case those ads get skipped.”
The deal covers every NFL game through the Super Bowl.