Third-quarter online ad spending in the U.S. was down 5.4 percent from the same period a year ago, but up 1.7 percent from the second quarter, Online Media Daily says, quoting the Interactive Advertising Bureau and PricewaterhouseCoopers.
“Spending during the first three quarters of 2009 has been roughly flat as the economic downturn keeps digital ad budgets down after recent years of strong gains. While the fourth quarter is expected to bring a seasonal lift, overall online ad revenue is projected to drop for the first time since 2002.”