The increased use of mobile phones and online social networking to deliver news and advertising “will shape the newspaper industry in the years to come,” speakers at the World Newspaper Congress and World Editors Forum in Hyderabad, India, said Monday.
Because of the increasing popularity of social networking, such as Facebook and Twitter, newspapers are appointing social media editors, the Times of India said.
Spending on mobile advertising is slated to reach $3.33 billion in the U.S. alone by 2013, Martha Stone, director of Shaping the Future of the Newspaper Project, USA, told the forum.