A full-color, touch-screen digital magazine being developed by five major publishers is expected to “grab not just readers but also advertisers, allowing publishers to charge higher rates for digital ads, which now are much cheaper than print ads,” The New York Times says.
Time Inc., Conde Nast, the Hearst Corporation, Meredith and the News Corporation unveiled plans for a “digital newsstand” Tuesday after weeks of speculation. It is to be “an industry-standard platform to present their work on the Web, phones and e-readers” that is “more advanced than anything now on the market, [along with] e-readers far more sophisticated than today’s mostly static, black-and-white devices,” The Times says.
A video from Time shows how it might work.
“The five partners own the venture – they have not disclosed how big an investment they are making in the project – but they hope to recruit other publishers to use the software they develop,” according to The Times.
Tags: Condé Nast, digital newsstand, Hearst, Meredith, News Corp., Time Inc.