Archive for December 10th, 2009

‘Editor & Publisher’ to stop publishing

Thursday, December 10th, 2009

Update: From Editor & Publisher:  “… staffers were informed that E&P, in both print and online, was shutting down.

“The expressions of surprise and outpouring of strong support for E&P that have followed across the Web — Editor & Publisher has even hit No. 4 as a Twitter trending topic — raise the notion that the publication might yet continue in some form. …

“Staff members will stay on for the remainder of 2009. …

“Editor & Publisher was launched in 1901 but traces its history to 1884 — it merged with the magazine The Journalist, which had started on that earlier date.”

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The Nielsen Co. said today that it has agreed to sell eight brands belonging to Nielsen Business Media, and in a separate announcement says that it will cease publishing Editor & Publisher and Kirkus Reviews, MediaWeek reports.

E&P’s Fitz & Jen blog says staff members got the news this morning. “It’s early in this process, so it’s not clear yet whether there will be another print issue of magazine, or what will happen to the Fitz & Jen blog.

“What we can say is that at least for some interim period Mark Fitzgerald and Jennifer Saba will continue to report on the business of newspapers. With luck it will be at this site.”

A new company, e5 Global Media, LLC, is acquiring AdweekMedia (which includes Adweek, Mediaweek and Brandweek), The Hollywood Reporter, Billboard, Backstage, The Clio Awards and Film Journal International, MediaWeek says.

Here is the Nielsen release about the sale. The notice about E&P and Kirkus Reviews was not on the site.

It’s not a newspaper, it’s a virtual party

Thursday, December 10th, 2009

Forbes notes that about 200  newspapers, book publishers, magazines and television station news departments have lined up for the “marketing crap shoot” of hiring a social media director.

Most have been hired in the last two years to “to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news.” But they’re not bringing in any money.

As newsroom layoffs, budget cuts and bankruptcies continue, “Maybe it’s time marketers stop hyping social media as a newsroom moneymaker and admit it’s just a great conversation starter,” Dirk Smillie says of  “journalism’s hottest job.”