Newspaper coupons grow at a nice clip

Advertising is down $10.9 billion, or 11.5 percent, through the first nine months of the year but, says Peter Kafka at MediaMemo, “Something you may not know: Those newspapers no one reads or advertises in anymore? They’re increasingly filled with coupons, or “free-standing inserts,” in industry parlance. Those are up 11.2 percent this year.”

The one vehicle doing better? Spanish-language cable TV, up 36.7 percent.


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