In what is surely a first, The News & Observer has run a front-page gatefold, an extension of a full-page advertisement on the back of a section that wraps around part of the front, this one obscuring 1A news and headlines.

In what is surely a first, The News & Observer has run a front-page gatefold, an extension of a full-page advertisement on the back of a section that wraps around part of the front, this one obscuring 1A news and headlines.

Well, guess when the headlines don’t sell the papers… advertising revenue can pick up the pace ;-)