Archive for December 31st, 2009

Download site posts new song, different dance

Thursday, December 31st, 2009

A new music download service will provide songs for free once the listener watches an advertisement, a New York Times report explains. is in testing stages, but has “two of the four major labels” and six advertisers on board.

“For each download users will select from about a dozen ads to view, and if, say, they choose Coca-Cola, then the company pays for that song in what the site calls a microsponsorship,” the article says.

The company also hopes users will post the fact that they’ve downloaded their latest favorite to their Facebook or Twitter pages, where if friends choose to download the same song they’ll have to watch the same commercial.

Free music surrounded by commercials. Hey, what if we add announcers who introduce the songs? Maybe they can throw in a little local news and weather …