Large retailers get more for their money with print ads than they do on TV or online, a study conducted in the UK found, according to the Times of London.
In fact, print ads are more than twice as effective as television for large clothing stores, big grocery retailers, fashion retailers and department stores, Microsoft Advertising concluded.
The anonymous study participants included 24 of the top 100 UK companies in terms of media spending.
“The study recommended retailers increased online and print advertising budgets by 10 percent and decreased television budgets by that amount,” the newspaper said.
Tags: Microsoft Advertising, projections
[...] the original post here: Large retailers do better in print, study finds « The Medium, The … By admin | category: retail, retailers | tags: are-more, big-grocery, edged-higher, [...]