Archive for January 6th, 2010

Spam works for weight-loss pitches

Wednesday, January 6th, 2010

Mass e-mail — spam — pitching weight-loss methods is an effective marketing tool, a┬ástudy by an economist has found, according to Online Media Daily.

“Results show that in the weight-loss category — arguably one with a captive, maybe even desperate audience — a significant percentage receiving spam-mail pitches purchased the products,” the report says.

Forty percent of  study participants with weight issues opened the e-mail, and more than 18 percent bought products. Among study participants who said they had no weight problem nearly 18 percent opened the mail and 5 percent bought products.

“The lesser 5 percent conversion rate dwarfs direct mail and likely much of so-called permission-based e-mail,” OMD says.