Archive for January 8th, 2010

Google adding call feature to mobile ads

Friday, January 8th, 2010

On the heels of Google’s entry into the mobile phone market, comes word from Online Media Daily that Google is testing the addition of clickable phone numbers in ads displayed with search-inquiry results.

AdWords advertisers would be charged when a user clicks on the number in the ad to make a phone call.

As Google and others ramp up this kind of mobile advertising, the OMD report says, “many industry experts believe local businesses could have the most to gain through online search and display mobile advertising.”

Consumers already use search for comparison shopping. “Increased search activity, competitive pricing for mobile advertising between search engines, and qwerty keyboards in more mobile phones allow for longer search queries. Google’s recently announced voice search technology should help boost efforts, too,” the report says.