Archive for January 14th, 2010

Few interested, fewer want to buy online news

Thursday, January 14th, 2010

Few Americans are willing to pay for newspaper content online, and fewer than half read a daily paper in print or online anyway, a new Harris Poll finds.

Among more than¬† 2,000 adults surveyed online in December, 77 percent said they wouldn’t pay anything to read newspaper content online, according to CNET. The survey found 19 percent willing to pay $1 to $10 a month, but only 5 percent who would spend more than $10 each month.

Ten percent of respondents said they never read a newspaper, and only 43 percent said they read one daily either in print or online.  About 72 percent get around to it once a week, and 81 percent manage to pick up a paper at least once a month.

“One factor in the decline of the daily newspaper is age,” the CNET report says. “The younger you are, the less interested you seem to be in reading the daily news.” Among respondents age 55 or older, 64 percent said they read a paper daily.

Also, “Following last year’s trend, more newspapers are likely to either shut down this year or change to a new business model, notes Harris. But if people won’t pay to read news online, the challenge remains for news outlets to find another way to survive.”

Magazines lost fourth of ad pages in ’09

Thursday, January 14th, 2010

Magazine advertising dropped by a whopping 25 percent in 2009, the worst performance in a decade of keeping track, according to figures from the Magazine Publishers of America quoted in The New York Times earlier this week.

In 2001, when the country was hit by a 911-inspired recession, American magazines’ ad pages declined by 17.2 percent from the previous year.

“There were few winners in 2009, but those that retained advertising tended to be mass-market magazines that ran recession-compatible content and ads,” the NYT report says.