Magazine publishers Time Inc., Condé Nast and Hearst Magazines expect advertising to be “up or at least flat through March,” Crain’s New York Business says.
The report also says “advertisers that had been focused primarily on the Web are coming back to print. Automakers in particular have rediscovered magazines as they plan new model launches this year.”
Publishers Information Bureau says ad pages across the industry fell 26 percent in 2009, and ad revenue slid 18 percent.
Tags: Condé Nast, Hearst, projections, Time Inc.