SCOTUS clears way for corporate political ads

The Supreme Court’s decision to remove limits on corporate political spending potentially opens the “floodgates for additional political ad spending by corporations, unions and special interest groups,” Advertising Age said in a report shortly after Thursday’s 5-4 ruling.

“I think it takes an already bulked up [election season] and puts it on steroids,” said Evan Tracey, president of TNS Media Intelligence’s Competitive Media Analysis Group, which tracks campaign finance spending.

“A flood of corporate and union money for ads in federal campaigns is expected as early as this fall’s midterm campaigns,” The Washington Post said.

In the Ad Age report, Tracey “suggested the decision’s biggest impact could be on last-minute spending in major races.”

In a 57-page opinion for the majority, Justice Anthony Kennedy said, “The government may regulate corporate political speech through disclaimer and disclosure requirements, but it may not suppress that speech altogether,” according to the Wall Street Journal.

President Barack Obama condemned the ruling and said he intended to work with Congress to pass legislation that would effectively reverse the Court’s decision.

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