Archive for February 2nd, 2010

Girl Scouts up to speed on marketing

Tuesday, February 2nd, 2010

Girl Scouts and their annual cookie sales have gone viral, says the Contra Costa Times.

Scouts are hitting the Internet, using Facebook, e-mail and texting in addition to staging rallies and setting up phone banks to run their cookie sales “as a serious business.” The Girl Scouts of Northern California has eight pre-written text messages that Scouts are encouraged to send to drum up sales of Somoas, Thin Mints, Tagalongs and five other cookie varieties.

There are also business card templates, door hangers, marketing plans and e-mail invites that girls can download through their council’s Web site.

While the girls are not allowed to sell cookies via e-mail or over the Internet, they are allowed to use the Internet to tell people they are selling — a tough distinction for the younger girls to grasp … ,” the newspaper says.

The Girl Scouts of Northern California council encompasses the Bay Area and coastal counties up to the Oregon border. It has 50,000 scouts, 30,680 of whom sold cookies in 2009.

Analyst warns against McClatchy bond sale

Tuesday, February 2nd, 2010

A Reuters analyst urges caution to those banking on the McClatchy Company being out of the financial woods.

McClatchy is marketing $875 million of bonds this week. But bond investors should be wary. McClatchy’s performance will be tough to maintain,” writes Lauren Silva Laughlin.

McClatchy has cut costs, mainly through layoffs, to recover from near bankruptcy, and digital advertising revenue grew by 15 percent in 2009 compared to 2008. But online revenue is still only 16 percent of the total, which was down by 20 percent in the 4th quarter of 2009.

The worry is that McClatchy can’t cut costs fast enough to bridge the time it will take to transform print revenue to digital,” Laughlin says. “Without ending the print declines, lost revenue could easily consume the benefits of cost savings.”

McClatchy is selling senior secured notes due in 2017 in a deal that is expected to price on February 4. The publisher intends to use the net proceeds of the offering to repay approximately $614 million under its credit agreement and to fund its cash tender offer for approximately $166 million aggregate principal of notes due June 1, 2011 and approximately $24 million of senior notes due 2014.