Down is the new “up”

A couple of “less bad is good” stories today:

Monthly magazines’ latest quarterly decline in ad pages, at 5.7 percent, is “not the same as a gain but a much smaller loss than the double-digit plunges that have been seen since the third quarter of 2008,” Advertising Age says. Ad pages fell in 94 monthlies this quarter and grew in 59, according to the Media Industry Newsletter.

Total revenue for Lee Enterprises fell just 9.2 percent in January compared with a year ago — the first single-digit percentage decline since 2008, and the fifth consecutive month in which the year-over-year revenue comparison moderated, according to Editor & Publisher.

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