In another move sure to lead to cost savings through job cuts, Media General has launched software that allows advertisers to create their own coupons and run them in the newspaper.
The program, which debuted at the Richmond Times-Dispatch and could be rolled out to the rest of the chain’s properties this year, is enabling more small businesses to advertise in the paper, says Newspapers & Technology magazine.
Weekly Clipper is built on the AdLizard self-service ad platform. Users log in and are taken through four steps that allow them to build their coupon using a template or to upload their own ready-made design.
Denise Ballinger, director of self-service and the ad product marketplace for Media General, told News & Tech she “hopes to implement even more of the self-service features AdLizard can provide to allow advertisers to completely manage their own accounts.”