Radio revenue may have turned the corner

Folks in the radio business have some good news with what Advertising Age calls “not just a slight increase for 2010 but several years of compounding growth.”

It’s not much though. “The predicted turnaround will be slight, leaving radio revenue in 2014 still shy of its 2008 level,” the magazine says.

BIA/Kelsey, a consulting firm specializing in local media, says radio ad revenue is likely to see a 1.5 percent gain this year.

“The industry will continue to grow its online revenues in 2010 as increasingly more progressive radio groups recognize they are more than just over-the-air transmitters and begin to integrate cross-platform promotions with their broadcast and Web operations,” Mark R. Fratrik, VP at BIA/Kelsey, says in the report, according to Ad Age.

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