Archive for April 6th, 2010

McClatchy to roll out online marketing program

Tuesday, April 6th, 2010

The McClatchy Company said today it will sell the WebVisible online marketing program through each of its major newspapers by the end of the year.  Advertising sales for the program in March at the  papers already using it were roughly five times higher than the previous month, a news release says.

WebVisiblea program that has its detractors – is marketed as an online advertising manager for local businesses that buys advertising space across a variety of media. The company’s release says:  “WebVisible’s technology puts an advertiser’s ads where they’ll generate the most response from interested buyers for the least money.  Customer leads can come in any form – phone calls, e-mails, SMS text messages, form fills, printed driving directions or video views – and advertisers get full reporting so they know how the leads are coming in and from where.”

McClatchy has been selling the program in Kansas City, Mo.; Tacoma, Wash.; Fresno, Calif.; Anchorage, Alaska; and Charlotte, N.C. The next phase will include Boise, Idaho; Miami, Fla.; and Sacramento, Calif. By December, it is to be available at each of McClatchy’s 30 daily newspapers in 29 U.S. markets.

News & Observer records solid first quarter

Tuesday, April 6th, 2010

Employees at The News & Observer in Raleigh fearing a new round of cuts with the end of the year’s first quarter were able to exhale Monday. A memo  to employees from Publisher Orage Quarles III says the newspaper exceeded “budgeted goals in all categories” during the first three months of 2010.

The note gives few details, but credits “better than expected advertising revenue performance and a continued focus on expenses.” The Advertising Department’s “third annual online sales blitz” racked up “more than $1 million in annualized sales,” Quarles adds.

“There are still question marks about the economy and its effect on our ad revenues, but we are seeing signs that the worst may be behind us.  We certainly hope so,” the memo says.