The Newspaper Association of America said Thursday that U.S. newspapers saw a gain in online advertising sales in the first quarter of this year that represents the first growth since the same period in 2008. But print advertising, which is where newspapers really make their money, continued to fall.
Online ad sales rose 4.9 percent in the quarter to $730.4 million, well shy of the $2.96 billion newspapers earned through their largest advertising segment, retail — or display — advertising.
Revenue from printed retail advertising fell 11 percent in the quarter, according to a Bloomberg report, which compares well to a 24 percent drop in the same period a year earlier. Classified advertising fell 14 percent to $1.25 billion, and national ads fell 8.3 percent to $1.04 billion.