Archive for May 13th, 2010

Magazine ads said to drive web traffic

Thursday, May 13th, 2010

Magazine advertising is a good vehicle for building website traffic, according to a new poll discussed by Adweek.

The poll by the Chief Marketing Officer Council says 90 percent of the magazine subscribers they talked to prefer print to online or e-reader mags, but “48 percent of respondents answered affirmatively when asked whether they ‘go online to find more information about the advertisements in your printed magazines.'” Sixty-three percent said they’d do so “if the advertising in your printed subscription magazines was customized,” according to Adweek.