Archive for May 24th, 2010

Gannett jumps into online marketing services

Monday, May 24th, 2010

Gannett, the nation’s largest newspaper publisher, announced an initiative last week to  sell online marketing services to local businesses. McClatchy newspapers, the nation’s third-largest publisher, announced a similar program in April.

A company memo quoted by the Gannett Blog says, “GannettLocal is a new business model focused on working with small and medium-sized business to provide them a high-touch marketing consultation and a suite of multiplatform solutions (search engine marketing, e-mail, digital display, website and geo-targeted print/flyers) delivered by a team of dedicated experts over the phone.”

That’s “a high-touch marketing consultation … over the phone.”

GannettLocal is based in Phoenix and already in use by the the website azcentral at Gannett’s Arizona Republic.