Archive for June, 2010

Evening news shows losing viewers

Tuesday, June 29th, 2010

The big three broadcast networks’ evening news shows lost more than 1 million viewers between them over the course of the past year, TV Newser said today.

NBC Nightly News with Brian Williams lost 440,000 viewers (-140k in A25-54 demo) compared to Q2 2009, ABC’s World News with Diane Sawyer (Charlie Gibson was anchor in 2009) lost 260,000 viewers (-80k in the A25-54 demo), and the CBS Evening News with Katie Couric lost the most, based on a percentage, losing 340,000 viewers (30k in the A25-54 demo) compared to Q2 2009.

World News and Evening News also saw their lowest averages ever for the first three months of 2010.

High-def video ads a can’t-miss approach

Monday, June 28th, 2010

The next-generation of advertising online “will let advertisers serve up high-definition, streaming video in real time,” says Mediaweek, and it will be more intrusive than ever.

Hearst Magazines is launching them with a video for Gillette’s Venus Bikini Kit that includes a lifestyle expert providing bathing suit-selection and grooming tips along with mentions of the product and click-to-buy opportunities.

The ads are meant to look more like editorial content than advertising, Mediaweek says.

This fall, Hearst will launch large-format fixed-panel and pushdown ads integrated with editorial content. The entire package will be sharable via Facebook, giving advertisers more potential exposure for their message.

Hearst says the high-def ads get a high response in surveys and, as Mediaweek puts it, “It doesn’t hurt that they bring in 20-30 percent more than standard Web ads.”

Gay press saw more spending, better prices in ’09

Wednesday, June 23rd, 2010

The nation’s gay press fared well in 2009, scoring a 13.6 increase in ad spending, which Media Daily News calls “a remarkable performance, especially considering the adverse conditions in the economy at large.”

The numbers indicating a record year for publications serving lesbians, gays, bisexual and transgendered people come from the 2009 Gay Press Report by Rivendell Media.

In comparison, the Publishers Information Bureau says overall consumer magazine ad spending fell 17.5 percent in 2009 compared to 2008, and total ad pages were down 25.6 percent.

The number of ads in LGBT publications actually fell by 6.8 percent, the MDN report says, “reflecting a trend toward larger, more expensive ad placements. It may also reflect an increase in prices for LGBT advertising, as niche media leverage their special connection with LGBT consumers to demand more premium rates.”

But there was also a drop in overall circulation for LGBT media, down 27.6 percent from roughly 3.3 million in 2008 to 2,387,750 in 2009.

FTC not likely to propose help for newspapers

Wednesday, June 16th, 2010

An early report about the FTC’s review of how it might help the struggling newspaper industry says in the end the federal government will offer nothing for existing general-news publications.

After reviewing “more than a dozen ways that the government could assist newspapers,” recommendations due this fall “are likely to exclude subsidies or new taxes to support newspaper companies,” Bloomberg Businessweek says, quoting an anonymous source.

“FTC officials won’t back financial aid because Congress is unlikely to approve it, the person told Bloomberg Businessweek.com,” the report says.

The agency may recommend that the Small Business Administration expand its program to provide loans to news startups, and propose tax benefits for so-called hybrid news organizations that are modestly for-profit while avowedly pursuing the public good.

Online auction site to work through newspapers

Monday, June 14th, 2010

Some 300 newspapers — including the Boston Herald and Austin (Texas) American-Statesman — and broadcasters this week are set to debut an online auction program called “Boocoo.com,” which is billed as the industry’s answer to eBay and Craigslist.

Under the Boocoo.com business model, ZIP codes are ‘licensed’ to newspapers and other media partners who then have the exclusive right to split transactional fees generated by the auction site,” according to Editor & Publisher. “If the buyer and seller are from different ZIP codes, the fee is split. If they are from the same ZIP code, the newspaper keeps the entire transaction fee.”

The program was developed by Ranger Data Technologies, which says it has licensed 20 percent of the approximately 29,700 residential ZIP codes in the U.S.

Media Daily News says the service will initially have a total print audience of 22 million readers.

Listing fees start at $0.20 for items priced $9.99 or under, and range up to $1.60 for items priced $200 or more, with Boocoo charging the seller 6 percent of the final price up to the first $1,000.

The site will be activated on newspaper and other media sites today prior to a national launch June 21.

Boocoo.com was featured in the April 2010 print edition of E&P.