McClatchy newspaper websites will begin presenting exclusive daily deals on local goods, services and cultural events through the Groupon shopping website, Editor & Publisher reported recently.
The Sacramento and Kansas City sites will get them first, and the program will roll out to the rest of the chain over the next few months.
“The agreement provides a key component in McClatchy’s local marketplace initiative designed to bring together consumers looking for bargains and merchants seeking increased sales,” E&P says.
“For Groupon, the agreement is part of a larger initiative to offer a new, incremental revenue stream to major publishers.”
Groupon negotiates discounted deals with local businesses, and then sends free e-mail alerts to subscribers. Deals are activated if a minimum number of people agree to buy, which encourages subscribers to share the promotion with others via social media tools.
Tags: Groupon