Archive for September 8th, 2010

Newspaper ads show nine months of recovery

Wednesday, September 8th, 2010

The falloff of newspaper ad spending appears to be moderating, the Newspaper Association of America says, with a decline of 5.6 percent recorded in the second quarter this year compared to last, the third quarter in a row with a smaller year-to-year loss.

Through 2009, the deficit was 29 percent in the second quarter, then 27.9 percent and 23.7 percent in the final three months, Market Watch says. Then this year started with a drop of only 9.7 percent.

Meanwhile, online ad spending rose by 14 percent, following 5 percent growth in the first quarter and declines during each quarter of 2009.

Magazines show signs of stabalizing economy

Wednesday, September 8th, 2010

In one small sign that advertising may be on the rebound, Men’s Journal has decided it will reinstate one of the two yearly issues that had been cut to save money. “The additional issue builds on Men’s Journal’s strong newsstand and ad page momentum,” Mediaweek says.

The magazine’s ad pages are up 12 percent for September over a year ago, and single copy sales grew by 24.7 percent in the first half of 2010.

People StyleWatch will also add an 11th issue this year and increase its base rate while Cosmopolitan increases it base rate as well.