Newspaper ads show nine months of recovery

The falloff of newspaper ad spending appears to be moderating, the Newspaper Association of America says, with a decline of 5.6 percent recorded in the second quarter this year compared to last, the third quarter in a row with a smaller year-to-year loss.

Through 2009, the deficit was 29 percent in the second quarter, then 27.9 percent and 23.7 percent in the final three months, Market Watch says. Then this year started with a drop of only 9.7 percent.

Meanwhile, online ad spending rose by 14 percent, following 5 percent growth in the first quarter and declines during each quarter of 2009.

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