Law to regulate commercials’ volume advances

A law to require television stations and cable companies to keep commercials at the same volume as the programs they interrupt could become reality soon, the Associated Press says. The Senate and House have passed similar bills that only require reconciliation of “minor differences.”

“Correcting sound levels is more complicated than using the remote control,” the AP says. “The television shows and ads come from a variety of sources, from local businesses to syndicators.

“Managing the transition between programs and ads without spoiling the artistic intent of the producers poses technical challenges and may require TV broadcasters to purchase new equipment. To address the issue, an industry organization recently produced guidelines on how to process, measure and transmit audio in a uniform way.”

New rules would be adopted within a year of the law’s signing and enforced a year later.

It’s called the Commercial Advertisement Loudness Mitigation Act, or CALM.

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