Newspaper circulation continues decline

“[T]here’s no getting around the fact that newspaper circulation continues to fall at a pretty good clip,” says Media Daily News in its look at the Audit Bureau of Circulations report for April-September.

The ABC report shows total daily newspaper circulation down 5 percent from the previous year and Sunday circulation down 4.5 percent for the 635 publications tracked.

The rate of loss has slowed compared to last year and even earlier this year but, “Over the last decade, total daily newspaper circulations have declined about 34 percent from 56 million in 2003 to 37.1 million this year,” Media Daily News says.

Lower circulation translates into less justification for newspapers’ advertising rates, forcing them lower when they can make the sale at all.

The one exception in the ABC report is The Wall Street Journal’s circulation, which grew 1.8 percent to more than 2.06 million (in print and digital editions), making the WSJ “now the nation’s largest newspaper in terms of daily circulation.”


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