Archive for October 28th, 2010

Daily Beast chair says printed version next step

Thursday, October 28th, 2010

Barry Diller, chairman of the company that owns the Daily Beast, the Huffington Post challenger run by Tina Brown, plugged print as a viable advertising medium in a conference about third-quarter earnings Wednesday.

“One way or another, we’ll either find something or we’ll create somehow, as Politico did, a print product to go with the Beast,” Diller said, according to Business Insider. “For advertisers, that makes sense.”

Diller said the two-year-old Daily Beast, which posted a 44 percent revenue increase, will be profitable soon.

Asked about failed talks of a merger between The Daily Beast and Newsweek, Diller said Brown’s background in magazines makes print a logical step. “The idea that that sensibility (of the Daily Beast) would then come to a print product as a companion piece made industrial sense,” he said.