Radio revenue rising

The Radio Advertising Bureau says advertising revenue rose 5 percent year-over-year in the third quarter and is up about 6 percent for the year through September.

There was growth in every segment, the RAB said. But, “Local advertising revenue, long the mainstay of the radio business, increased a relatively modest 3 percent to $2.97 billion in the third quarter, while national jumped 10 percent to $700 million,” Media Daily News said Friday.


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