Blogs influence women’s buying

Women are more than two times more likely to buy a “beauty product” because of what a blog says than because of a magazine, a survey by the women’s blogging network BlogHer and DeVries Public Relations says.

“Women turn to and trust ‘familiar’ bloggers more than store Web sites, social networks, or message boards when seeking beauty-product recommendations,” WebNewser reports.

And though they buy products at stores four times more often than they do online, women first research products online.

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