Archive for April 12th, 2011

Facebook’s future to be driven by old folks

Tuesday, April 12th, 2011

Facebook use, already topping 600 million users worldwide, continues to grow, and eMarketer says it will grow primarily with through a boost from older users catching on.

Facebook will have more than 132 million U.S. … users this year – a pretty hefty jump from just shy of 117 million last year,” writes Tom Johansmeyer on Social Times. “By 2013, Facebook’s domestic user base could be as high as 152.1 million. From 2009 through 2013, that represents a compound annual growth rate of 10.3 percent.”

eMarketer says “teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80 percent to 89 percent of internet users by 2013.” But its growth “will be driven primarily by increased Facebook use among older boomers and seniors.”

Says Johansmeyer, “The future of Facebook involves blue hair and bingo.”

Facebook will also continue to be a growing part of the business world. “Marketers are a big part of this evolution,” eMarketer says in the summary of its $695 report. “Whether through brand pages, display ads, viral videos, Facebook Login or the ‘like’ and ‘share’ buttons, marketers are finding multiple ways to tap into the Facebook juggernaut. This activity will continue as the audience grows in numbers, demographic diversity and sophistication.”